In a series of tweets on Tuesday, Fox Sports’ Bill Simmons highlighted a recent example of NFL teams misusing their broadcast rights, citing a New York Times story from this past Sunday about the draft coverage in the NFL’s local markets.
In the story, a New Orleans Saints executive complained to a Times reporter that the team’s local coverage of the NFL draft in New Orleans was not up to par, and that it had “never been worse.”
According to the Times, the Saints and New Orleans’ CBS affiliate, WWL, used their broadcast broadcast rights to air a pre-draft video of the team during the 2017 NFL draft.
The video was played by the Saints’ television broadcast during the pre-drafted draft, which was followed by a brief report on the draft, and then a commercial break.
The Saints’ local network, KNBR, broadcast a similar commercial break after the first round of the 2017 draft, but the Times story didn’t include that commercial break, citing the Saints as a possible owner.
The New York Jets also used their local broadcast rights during the NFL Draft, but they didn’t have a commercial for it, and it did not air during the team-wide break.
Simmons also tweeted a video from ESPN, where the New York Giants, New York’s Fox affiliate, were the first team to announce the team would be broadcasting the draft on TV.
The Giants announced on their Facebook page on Tuesday that they were dropping the pregame show that aired on ESPN prior to the draft.